Design thinking is when you put more Design into thinking – or vice versa. The 34th “Deutscher Verpackungspreis”, its competitors, nominees and winners prove that they indeed can put a large amount of thinking design into packaging, too.
The winners of the German Packaging Award in 2011 come from food, cosmetics and pharmaceutical industry, packaging material and packaging material manufacturers, brand owners, designers and agencies. Among them names like Nestle, Glanzmann,
Weidenhammer, Choco Mundo, Crown Closure, Gerresheimer, Alfa Brouwerij, DB Schenker, SCA, plaice, Pano, Remy & Geiser, Tubex, Wipak, PackSys, Hassia Krones and many others.
21 Winners were presented in 7 categories. Lets take a look on the most interesting developments.
For example the prototype section emphasised the importance and need of a real universal packaging for all generations hence the many good idea for a broader view on sustainability, which is not only meant in senses of ecology, but also socially as universal design, design for all. Convenience is dead – common sense and universal design is lively leading the field.
Take the ideas for fruit crate packaging, that absorbs ethane gas wich is responsable for the ripening process of apples and keeps them fresh until opening.A suitible packaging for natural remedies like homöopathic dosages was missing for years on the growing market – here it is. Particularly interesting are also the students work section winners: They both come from a project, that linked two universities in a research project. The students pursuit is technical with a twist that helps to provide a much easier opening and storing of the contains without being too excessive in material.
