Who doesn’t know: The best ideas won’t ever make it into production. Giving this creativity its kudos, PENTAWARDS is now open for concepts. The new Line of the worldwide packaging competition is also open for students, for whom the entry fee for contributions will only be 35 €. Professionals pay 105 € per contribution.
I have to admit that in the past, the Pentawards were always an unreflected mishmash of glossy ideas. I never like it when packaging is reduced to the beautiful picture it may give you. Big companies win every year, merely the same that are in the jury, environmental ideas are never considered.
I appreciate the work of the people behind the competition, but I think they have to change to get my full respect. So, alas, students, right on: Feed the thing with good ideas!
