Dyson is one of the most design-engineering driven companies I know. Their household appliances all fiddle with the idea that you can take a great piece of invention and take it to the homes of everyday people. And they work! I loved my Dyson hoover for over 10 years, time for the new generation to take over. (Don’t worry, my old one is going to a friends house…to serve for many more years)… Here is the unboxing of the Dyson DC37. Their packaging is remarkably engineered, too. All the parts come in corrugated cardboard without clamps, glue, tape ore wires, so that while unboxing, you happen to have a very easy and clean dismantling of everything, even without foam. I also love the bold message on top of it all when you open the main lid. There could be more color inside the box to keep the tension of the dramturgy, but overall, the packaging performs very well.
