Martin Myerscough has hit again. The inventor of the Greenbottle, a revolutionary paper pulp milk jar which is launched to – hopefully – replace the 2l plastic milk jars in britain which are said to cause serious problems at the landfill.
The new concept of Myerscough states the bag-in-box system could also work for wine bottles – causing a media stir, because who could possibly think about having a lightweight paper-rough, non-sounding drink container for wine? However, it could work esteticly if you accustom to maybe new rituals and keep developing the design of a future greenbottle concept. The greenbottle of today does one thing at first: It saves resources and economizes in both: Carbon footprint and fuel. The first provocation of a concept like the paper wine bottle will spread the word of the Greenbottle concept and hopefully bring new investments to the venture. Well done, Myerscough
